Lauren is one of Australia’s most high profile female marketing entrepreneurs.
She is the co-founder of Storyation, a content marketing agency that counts high profile brands in Australia and New Zealand among its clients such as Microsoft, IAG Insurance and Tourism Australia among its clients.
Lauren was named one of the top 15 women in the world in content marketing by the editor of US based Chief Content Officer magazine and has spoken at marketing conferences from Auckland to New Delhi.
The agency she co-founded with Mimi Cullen was named an Australian Financial Review “Fast Starter” - one of the 100 fastest- growing businesses in Australia - and AdNews Small Agency of the Year (Independent).
Lauren was named Entrepreneur of the Year at the B&T Women in Media 2018 and the following year her agency was acquired by the ASX and NASDAQ-listed media company News Corporation. She remains on the board as an Executive Director.
Prior to launching the business Lauren was General Manager of Travel at Fairfax Media in Australia (now Nine Entertainment Company) and Managing Editor of the publisher’s magazine group. In both roles she was required to report to board level.
During her time at Fairfax Media was seconded to a team of six who develop the paywall and monetisation strategy for the Metro Media business which included The Sydney Morning Herald and The Age newspapers.
Lauren also spent a decade as an award-winning journalist, both in her home country of New Zealand where she was a Senior Writer for national current affairs magazine North & South and editor of Metro magazine, and in the UK where she worked for The Sunday Times.
She covered September 11 attacks for TVNZ while based in New York and was Awarded a New York Foreign Press Association award. She was twice named Feature Writer of the Year in New Zealand and has won prizes for investigative, historical and travel journalism.
As well as Master’s in Science in Journalism from Columbia University in New York she has a Bachelor of Arts in International Relations and English from Victoria University in Wellington and a Postgraduate Diploma in Journalism from the University of Canterbury.
She was awarded both a Fulbright Award and a Harkness Fellowship to study in the US and won the prize for top student at the Journalism School at the University of Canterbury.
In 1999 she attended Oxford University in the UK in 1999 as a David Low Fellow to examine the impact of the internet on newspapers.
She regularly judges award shows in Australia and NZ including ADMA, BEFest, Publish and the Voyager New Zealand Media Awards.
Recognised as one of the strongest voices in Australian media and marketing, Lauren’s commitment to perfection is what has seen her succeed in both journalism and the corporate sphere.
B&T Women in Media Entrepreneur of the Year 2018